Google is set to play a pivotal role in the Los Angeles 2028 Olympic and Paralympic Games, bringing its advanced AI and cloud computing technologies to the forefront of the global sporting event. The tech giant has joined as a founding partner and the official cloud provider for the LA28 Games, in a wide-ranging collaboration with the organizing committee, Team USA, and NBCUniversal. This partnership aims to create a more technologically advanced, interactive, and digitally accessible experience for fans, athletes, and the vast workforce behind the Games.
The core of this collaboration lies in the integration of Google’s powerful suite of technologies, including its Gemini large language model, Google Cloud infrastructure, and enhanced search capabilities. These tools will be deployed across various facets of the Games, from analyzing athlete training data and streamlining complex logistics for over 70,000 volunteers and staff, to providing fans with real-time, personalized information. The partnership also extends to NBCUniversal’s broadcast coverage, promising a more immersive and interactive viewing experience for audiences across the United States. This initiative marks a significant step in the evolution of the Olympic Games, leveraging the power of AI to redefine how the world engages with this iconic event.
A New Era of Fan Engagement
The LA28 Games are poised to offer an unprecedented level of fan engagement, thanks to the integration of Google’s AI-powered tools. At the heart of this enhanced experience is the deployment of Gemini, Google’s advanced large language model, which will be integrated into Google Search and a new “AI Mode.” This will allow fans to ask complex questions about the Games, such as medal counts, athlete biographies, event schedules, and competition details, and receive instant, comprehensive answers with source citations. This feature will be demonstrated during NBCUniversal’s programming, encouraging viewers to use their devices to delve deeper into the action as it unfolds.
The partnership between Google and NBCUniversal will also see the creation of more personalized and interactive content. YouTube, a subsidiary of Google, will partner with NBCUniversal to host a wide range of Games-related content, including behind-the-scenes footage, athlete interviews, and highlights, extending the reach of the broadcast coverage to a broader digital audience. This multi-platform approach is designed to cater to the modern viewer, who expects on-demand access to information and a more immersive viewing experience. “Our partnership with LA28, Team USA, and NBCUniversal builds on our successful collaboration from last summer, making the Olympic and Paralympic Games more personal and interactive for fans with the help of AI,” said Marvin Chow, Vice President of Marketing at Google.
Revolutionizing Athlete Training and Preparation
The impact of Google’s technology will extend beyond the spectator experience to the very heart of the Games: the athletes. Google Cloud will provide the computational power to analyze vast amounts of training data for Team USA athletes preparing for both the Milano Cortina 2026 Winter Games and the Los Angeles 2028 Summer Games. This data-driven approach will offer invaluable insights into athlete performance, helping coaches and trainers to optimize training regimens, prevent injuries, and enhance overall competitiveness.
The use of AI in sports is not a new phenomenon, but the scale and sophistication of the tools being deployed for the LA28 Games are unprecedented. By leveraging Google Cloud’s capabilities, Team USA will be able to process and analyze complex sports performance data in real-time, providing a significant competitive advantage. This will enable a more scientific and personalized approach to athlete development, ensuring that each athlete can reach their full potential. Furthermore, Gemini will be made available to Team USA athletes, providing them with a powerful tool for communication, information retrieval, and even mental preparation.
Streamlining Complex Operations with Cloud Technology
The logistical challenges of hosting an event on the scale of the Olympic and Paralympic Games are immense. The LA28 Games will involve a workforce of over 70,000 volunteers and staff, spread across numerous venues in Southern California. To manage this complex operation, the LA28 organizing committee will rely on Google Cloud as its official cloud provider. This will involve the use of Google Workspace, the company’s suite of productivity applications, to streamline communication, collaboration, and planning.
By migrating its operations to the cloud, the LA28 committee will be able to improve efficiency, reduce costs, and enhance security. Google Cloud’s scalable and reliable infrastructure will ensure that the Games run smoothly, from managing volunteer schedules and coordinating transportation to processing real-time data from various venues. This technological backbone will be crucial in delivering a seamless and successful Games experience for everyone involved. “This partnership is a testament to our commitment to innovation and delivering a technologically advanced, engaging and digitally accessible Games when we welcome the world in 2028,” said LA28 Chairperson and President Casey Wasserman.
A Sustainable and Technologically Advanced Games
The LA28 Games are committed to a sustainable and innovative approach, with a focus on utilizing existing infrastructure rather than building new permanent venues. This commitment to sustainability is mirrored in the partnership with Google, a company that has been a leader in carbon-neutral operations for over a decade. By leveraging Google Cloud’s energy-efficient data centers, the LA28 Games can minimize their environmental impact while still delivering a technologically advanced experience.
The integration of Google’s technology will also contribute to a more digitally accessible Games. From real-time navigation and translation services to personalized event recommendations, the use of AI will make it easier for attendees to navigate the Games and access the information they need. This focus on accessibility will ensure that the LA28 Games are a welcoming and inclusive event for people from all over the world.
The Future of the Olympic Movement
The partnership between Google and the LA28 Games represents a significant milestone in the history of the Olympic movement. It signals a shift towards a more digitally-driven and fan-centric approach, where technology is used not just to enhance the viewing experience, but to fundamentally change the way the Games are organized and delivered. This collaboration will serve as a blueprint for future Olympic and Paralympic Games, demonstrating how the power of AI and cloud computing can be harnessed to create a more engaging, efficient, and sustainable global event.
As the world looks towards Los Angeles in 2028, the integration of Google’s technology promises a Games that is not only a celebration of athletic achievement, but also a showcase of human ingenuity and technological innovation. The legacy of this partnership will extend far beyond the closing ceremony, inspiring a new generation of athletes, fans, and organizers to embrace the possibilities of a digitally connected world.
